There are two sides to our business. Firstly we promote farm products and farm related experiences directly to tourists. Secondly, we assist farmers in developing their own tourism businesses.
We offer information to travelers looking for a range of farm experiences:
- farm accommodation
- food and wine experiences
- farm activities
- farm products for sale.
For farmers we offer a range of services to assist in starting up those businesses or marketing their farm based products:
- an on-line promotion space for operators and eventually a booking space for clients
- marketing advice for farmers on both building and promoting their tourism businesses
- a business planning consultancy service
- advice on training available for agritourism operators
- one on one training according to client needs
Agritourism Australia stemmed from a study trip to Italy when Pauline won an International Specialised Skills Institute Fellowship.
Both Pauline and Corrado were really excited to experience first hand the Italian agritourism experience and to learn the many innovative ways that farmers in Italy had modelled their home-based businesses to assist in making their agricultural enterprises economically viable.
Since returning from Italy, Pauline has commenced a PhD with a specialization in agritourism and the marketing and branding of agritourism products. With 16 years experience teaching marketing for tourism and hospitality businesses in the TAFE sector, Pauline has considerable experience in this field from which she can draw.Corrado has 26 years teaching experience and will assist in the training of potential agritourism operators based on the learning from the Italian agritourism system. Corrado will continue to liaise with our role models in Italy to stay abreast of innovation there and to create on-line connections with the huge network of marketing platforms.
Both partners are keen to share their passion for agritourism with the travelling public, aiming at seeing more Australians seeking agritourism holidays and opening up our rural community to the world.
Please suggest an agritourism business for a free listing, or if you own an agritourism business, why not take advantage of our introductory offer to join us and get your own Premium Listing.
To read more about Agritourism Australia and where we have featured in the news, go to Agritourism Australia in the news